BMW i stands for visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly geared towards sustainability. The BMW i brand redefines individual mobility. The BMW i3 is the world’s first premium electric vehicle purpose-built from the ground up for electric power, creating a car that guarantees typical BMW sheer driving pleasure with zero emissions.
The BMW i3 – the first series-produced vehicle from BMW i – transforms emission-free mobility into pure driving pleasure in a premium automobile. The BMW Group’s first pure electric model creates totally new and ground-breaking possibilities for driving pleasure, sustainability and networking in urban traffic. The visionary design of the BMW i3 provides an authentic expression of typical BMW sportiness and the efficiency of a four-seater. Its innovative vehicle concept includes a carbon fibre reinforced plastic (CFRP) passenger cell that combines light weight, stability and safety with an exceptional feeling of spaciousness. Driver assistance systems and BMW ConnectedDrive mobility services specially developed for BMW i, combined with the services of 360° ELECTRIC, make emission-free mobility in the urban environment a fascinating everyday experience.
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